OUR COMPANY'S MISSION
At Pinup Coffee Co., our mission is simple: Better Coffee for ALL.
We believe specialty coffee should be approachable, welcoming, and exceptional; never exclusive or intimidating. Great coffee has the power to bring people together, creating connections that begin at origin and continue through every roaster, barista, and home brewer who shares in the journey.
That's why we're intentional about every step. We seek out remarkable coffees from producers who share our commitment to quality and transparency, build lasting relationships throughout the supply chain, and roast each coffee to highlight what makes it unique. Every decision we make is guided by craftsmanship, curiosity, and a genuine respect for the people behind every cup.
Whether you're discovering specialty coffee for the first time or have been brewing it for years, we want you to feel at home with us. From thoughtfully crafted blends to rotating single origins, every coffee is roasted with the goal of making exceptional coffee accessible, memorable, and enjoyable for everyone.
If you're nearby, come visit one of our cafes! Whether it's the cozy charm of Farmhouse or the lakeside atmosphere of Sherwood Lakes, they're places where you can experience our coffees just as we intended: freshly roasted, thoughtfully prepared, and shared with good company.
OUR VALUES
Great coffee shouldn’t be out of reach, it also shouldn’t sit on a grocery store shelf for months on end. We believe in craftsmanship and genuine relationships through coffee. A beverage most of us drink every day, and drink a lot of, should be accessible and transparent. Coffee and craftsmanship inspire creativity and togetherness, we need more of that, and less of coffee served with snobbery.
Our coffee is craft-made from the start. We source specialty coffee grown around the world by hard-working farmers who care about their product. We pay a premium for our coffee because coffee is the farmers' livelihood and we believe they deserve recognition for the beautiful coffee they've grown.
Small batch roasting allows us to carefully monitor each batch for the precise results we are aiming for. We do everything with care and purpose.
Locally roasted in Virginia Beach, Virginia. We support sustainable efforts by using fully recyclable bags and compostable cups. Our coffee chaff and spent grounds are composted with local Tidewater Compost.
Like every great coffee, our story begins with people.
Founded in 2021, Pinup Coffee Co. was built on the belief that exceptional coffee should be approachable, welcoming, and something everyone can enjoy. Our name is inspired by the bold, timeless spirit of classic pin-up art and serves as a nod to our roots in Naval Aviation. It's a tribute to confidence, resilience, and camaraderie - values that continue to shape our company and the community we're building.
Pinup Coffee Co. began with a small roaster, long weekends at local farmers markets, and a simple goal: to make specialty coffee more approachable. Built one conversation and one cup at a time, we've grown into an award-winning specialty coffee company while staying grounded in the values that brought us here. A commitment to quality, genuine hospitality, and a deep love for being part of the communities we serve.
As we've grown, so has our commitment to the people who make it all possible. We believe our team is our greatest strength, and we're dedicated to creating meaningful careers, investing in education and growth, and building a workplace where people feel valued, supported, and empowered to succeed.
Today, we proudly roast thoughtfully sourced coffees in small batches, operate welcoming cafes, and partner with producers who share our commitment to quality, transparency, and craftsmanship. Whether you're discovering specialty coffee for the first time or have been brewing it for years, our goal remains the same: to make every cup approachable, memorable, and worth sharing.
Thank you for being part of our story. From our farmers market beginnings to every milestone we've celebrated since, we're honored to share our coffee with you; and we're just getting started.
CRAFT-MADE COLD BREW
At Pinup Coffee Co, we believe that fresh cold brew coffee should be nothing short of exceptional. Our process starts with carefully selected, in-house roasted coffee, brewed slowly to extract a smooth, bold flavor without the bitterness. Join us to experience the ultimate in craft cold brew, perfect for beach days and early mornings.
Our cold brew is made with nothing but our signature cold brew blend and water. No added flavors, sugars, or preservatives; find our cans at the Roastery and local farmers markets!
